Aaron

name I show business owners and entrepreneurs how to turn words into wealth using more powerful and persuasive marketing systems that attract their ideal clients and move them to action.

E-Marketing

Secrets Of Online Lead Generation: 10 Ways To Boost Opt-In Page Conversions

28th January 2009
The opt-in page is a critical leverage point in online lead generation. Here are 10 tips for increasing its conversion rate... Technical & Design Considerations: 1. An opt-in page, or "squeeze page", has but one goal: to collect contact information.... Read >
E-Marketing

Persuasive Copywriting Tips: How To Write An Attention-Getting Headline, Part 4

22nd January 2009
Continued from "Part 3"... Headline Tip #7: Embrace Emotion The final element of a good headline is emotion. People buy based on emotion. (They also need logical reasons to back up their emotional decision, which are generally provided in the body c... Read >
E-Marketing

Persuasive Copywriting Tips: How To Write An Attention-Getting Headline, Part 3

22nd January 2009
Continued from "Part 2"... Headline Tip #5: Be Specific And Avoid Vague Language Vague language is the bane of marketing. It will put your prospect to sleep faster than watching C-SPAN after a big lunch. Consider common marketing phrases like "best ... Read >
E-Marketing

Persuasive Copywriting Tips: How To Write An Attention-Getting Headline, Part 2

21st January 2009
Continued from "Part 1"... Headline Tip #3: Communicate A Benefit or Implied Benefit People ultimately buy benefits. So it's important to communicate a strong benefit in your headline. I once critiqued a brochure with nothing on the outer flap ex... Read >
E-Marketing

Persuasive Copywriting Tips: How To Write An Attention-Getting Headline, Part 1

21st January 2009
The headline is one of the two most critical leverage points in any sales letter or ad. (The other is the offer.) A strong headline can make a huge difference in influencing your prospect to continue reading. For that reason, it's absolutely critical to h... Read >
E-Marketing

5 "Special Report" Strategies For Online Lead Generation

13th January 2009
Effective lead generation begins with an exchange: you offer something of value in exchange for your prospect's contact information. Essentially, it's an enticement or "ethical bribe" meant to draw your prospects out of the woodwork. The best kind of e... Read >
E-Marketing

How To Leverage The Power Of The Internet For Generating Sales Leads

09th January 2009
The internet has revolutionized the marketplaceā€"even for local service businesses. It's a powerful medium for generating as many leads as you can possibly handle. Here's how to create your own internet lead generation system... Start With An "Ethical... Read >